A British automotive manufacturer, Caterham Cars specialises in lightweight sports cars and motorsports. The brief asked to create a new flagship website that supported an online sales platform for their International sales dealership and in turn reflect the quality and craftsmanship of their cars. The result was a modern and fluid site with a simplified user journey for a seamless experience. At the centre of the design features the car configurator enabling visitors to design their dream car whilst calculating the price and sourcing a dealership for build.
![](https://cdn.myportfolio.com/91b92ec1-f1a5-4daa-b25c-cefd9017b553/4ec1a369-9f62-4204-8abd-3005ad9260a7_rw_1920.png?h=5130e2127ec30a003e07d8b58a41068f)
![](https://cdn.myportfolio.com/91b92ec1-f1a5-4daa-b25c-cefd9017b553/92980ea4-e560-4f2e-964a-f3acdfb9393c_rw_1920.gif?h=935d379db29b74628fe3479ba57bcc58)
At the centre of the website is the car configurator. With numerous possible configurations and a fully interactive, multi-step ‘customiser’. Visitors to the site can now design their dream car, calculate its price and proceed to ordering, all in one streamlined consumer journey.
![](https://cdn.myportfolio.com/91b92ec1-f1a5-4daa-b25c-cefd9017b553/15b2dfde-deef-43ab-8a64-e2ced36c6b65_rw_1920.png?h=b04c5c1b9c27488d8e0fa8668ea7992f)
![](https://cdn.myportfolio.com/91b92ec1-f1a5-4daa-b25c-cefd9017b553/6a59a699-e687-468b-a90c-a343918318bd_rw_1920.jpg?h=33a9b3d9df847c1029c228926a638ca4)
![](https://cdn.myportfolio.com/91b92ec1-f1a5-4daa-b25c-cefd9017b553/6e64a399-3dd2-4d82-a301-bd7178501b26_rw_1920.jpg?h=68a08db08db4469af8bd61b361fb7c67)