A British automotive manufacturer, Caterham Cars specialises in lightweight sports cars and motorsports. The brief asked to create a new flagship website that supported an online sales platform for their International sales dealership and in turn reflect the quality and craftsmanship of their cars. The result was a modern and fluid site with a simplified user journey for a seamless experience. At the centre of the design features the car configurator enabling visitors to design their dream car whilst calculating the price and sourcing a dealership for build.
At the centre of the website is the car configurator. With numerous possible configurations and a fully interactive, multi-step ‘customiser’. Visitors to the site can now design their dream car, calculate its price and proceed to ordering, all in one streamlined consumer journey.
